Anyone who has been exposed to Tony Robbins’ material has heard about Massive Action. Tony even gives us a perfect example of Massive Action. He tells us that when he decided to become a public speaker, he would give three speeches a day instead of three speeches a week like every other aspiring speakers did. And, in so doing, he became an excellent speaker in about a month instead of a year. That is what Massive Action is all about.
Massive Action is thinking and acting outside of the box. It is taking an approach that no one has ever dreamed of taking. As an example, people looking for a job will usually send out twenty five résumés. With Massive Action, that same person would send out 250 résumés. Not only would the send out ten times the usual amount of résumés they would deliver those personally and then call the next day to inquire if they could have an interview with the person in charge.
Massive Action is exactly what the term means, it’s killing flies with a shotgun. It’s about using irresistible energy concentrated on a specific purpose. Massive Action is not for the timid soul. It’s for the determined warrior. While the timid soul gets to sit on the bench, the warrior gets to score the winning goal.
There was this guy in the Chiropractic profession who used to hold motivational seminars. He had incredible success. His secret? Not only would he make sure that he would have the top speakers at those seminars but in the previous month of a seminar, he would send everyone on his mailing list anywhere from twenty to thirty letters and pamphlets, he would send special invitations, made phone calls and do whatever else he could think off..
The results? Anywhere from four to six thousand persons from three continents would attend each of his seminars. At $250.00 from each person, that’s between $1,000,000 and $1,500,000 that he was grossing each seminar. That’s the result of Massive Action. Not bad.
If you want to succeed where almost everyone fail, you must be willing to do what most people would not do. You must be ready to step out of the beaten path. To think outside of the paradigm.
Robbins says, “You can’t succeed by being good. That’s what you get paid for. You can’t succeed by being excellent. That’s what you are expected to do. You can only succeed by being outstanding.” And, if you want to be outstanding, you must be ready to take Massive Action.
Contrary to popular belief, there’s plenty of room at the top. It’s not crowded either. And the reason for that is that most people will simply not go out of their comfort zone. They will not dare to be different. They will not dare to take Massive Action. Don’t follow the crowd. Stand up, take Massive Action and reap the rewards
Dr. Raymond Comeau aka Shamou is the Author of ShamouBlog and Administrator of Personal Development for Personal Success Forums.